5950 Day


Today, 5/9, we are paying tribute to New Era's cornerstone silhouette which has become a worldwide phenomenon. Dating back to the original 22-step production back in 1954, New Era’s 59FIFTY has become a staple in sports and fashion wear over the past 69 years. Today, thanks to a bit of ingenuity manifested by Spike Lee back in 1996, the 59FIFTY comes in a wide variety of colors and teams to cater to the fan in all of us, or to just pair with a dapper ensemble. So today, "Fly Your Flag," and give a shout out to the pioneers for the greatest piece of headwear the world has ever seen. Take a peek at some of our former releases and some gems that are upcoming in the images on this page.

5950 day