Rooted in Surf, Bob Hurley started the brand in 1999 to give the youth a voice....Whether it’s skating, art or music, Hurley is a youth lifestyle brand that encompasses all and doesn’t exclude those who aren’t just “surfers”. The brand has taken a stance on the product side to lead with innovation and that is brought to consumers through products such as their Phantom and Dry fit fabrics. The company puts emphasis on skateboarding, surfing, music, and art.